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10 Tips for Getting Your Startup Featured
Your startup should:
1. Be a cool product: First and foremost, we want to see unique ideas, or new spins on existing ones. You should also have a quality design and user experience – by covering your startup, we’re telling our readers that they might enjoy checking it out. We don’t want to waste their time by sending them to something that isn’t usable.
2. Fit into Mashable’s “coverage universe”: We’re a social networking and Web news blog. While we love gadgets, certain desktop software applications, wireless, and many others types of technology, it’s not our core focus. Of course, there are exceptions – cool Adobe AIR apps, mobile social networking, etc. – but generally speaking we like to maintain our coverage focus.
3. Have not already been covered to death elsewhere: Like you, we’re also a startup that depends on page views and ad revenue to pay the bills. No one wants to read about something they’ve seen a dozen times elsewhere, so a certain level of exclusivity makes your news much more interesting to us. However, we honor all embargoes if you prefer to submit your news that way (if you have any specific questions/concerns about this policy, please contact me directly – email@example.com).
4. Submit to our Startup Review series: We recently launched our “Startup Review” series in collaboration with Sun Startup Essentials. While we encourage you to submit your pitch the usual way (via email – firstname.lastname@example.org), our Startup Review series has some special criteria and also gives you a chance to explain your company in your own words.
5. Personalize your pitch: Receiving an email that says “Dear Social Media Expert!” that is clearly sent to a huge BCC list (or worse, a CC list) is quite a turn off. Make it clear that you actually read UPB and know about the topics we cover.
6. Be concise: Please be mindful of the fact that we receive hundreds of submissions each day by keeping your pitch concise. Above all else, we’re most interested in actually seeing your site, so try and work the relevant URL into the first couple of sentences.
Your startup does NOT have to:
1. Be overly complex: There are a lot of cool things we cover that someone put together in less than a week. If it’s something we think is interesting and meets the above criteria, we’ll cover it!
2. Be venture funded: A lot of the best ideas don’t have millions of dollars behind them yet. Remember, Facebook was started in a dorm room.
3. Be friends with Mashable staff: While you’re certainly welcome to buy us a drink or send a fruit basket our way, we cover startups based on merit.
4. Be a startup at all: If you’re an existing company launching a new product or service that is relevant to our audience and meets the above criteria, we want to hear about it.
Remember, we’re also entrepreneurs, and we want to help great startups get the word out and be successful. We depend on you as much as you depend on us, so please keep your news coming and we hope to see you at an event soon!